Rolling enrollment open. First 10 founding spots at €2,000 setup.

Bring an idea. We build and run the company with you.

One entrepreneur. An AI workforce behind you. A real company, running 24/7, with you as the only human on the org chart.

Everyone using AI today is hiring a personal chef. We build the restaurant.

Apply for early access → How it works
Marco and Gerben, founders of Anvilda, in New Zealand

The humans behind Anvilda

Hi, we're Marco and Gerben.

Two founders in New Zealand. We've shipped companies before - exits, scale-ups, the full cycle of learning what works and what burns you out. Anvilda is what comes next: applying everything we learned to a portfolio of AI-operated companies, one entrepreneur at a time.

Marco - early at multiple startups (one IPO'd). Co-founded the first coding bootcamp, sold the first $2M solo, then exited via acquisition. Scaled the product at the acquirer to 8-figures ARR in year 1, leading to a $750M exit. Co-founded Climate Drift after. Now Anvilda.
Gerben - founding companies since university, never held an employee job. Has built across Europe, Mexico, and New Zealand.

Marco on LinkedIn Gerben on LinkedIn

How it works

Everyone using AI today is hiring a personal chef. We build the restaurant.

Today, when an entrepreneur uses AI to build a company, they hire a personal chef. They sit next to Claude Desktop or Cursor and ask it to cook one meal. Then they invite the same chef back tomorrow - and start over from scratch. No kitchen. No memory. No team underneath. Just one human and one assistant, one task at a time.

Anvilda builds the restaurant. Open 24/7. Multiple stations working in parallel. The owner walks in to taste, approve, and steer the menu - but the kitchen runs whether they're there or not.

The personal chef

Solo entrepreneur + their build tool

Claude Desktop, Cursor, Lovable, Replit, Bolt, v0 - pick your flavour

  • · One task at a time
  • · Runs during your working hours only
  • · Starts from blank context every session
  • · You do all the execution yourself
  • · Burns out at scale

The restaurant

You + an Anvilda AI workforce

CEO, builder, marketer, ops, support - all agents, one owner

  • · Many tasks in parallel - features shipped, leads chased, support answered
  • · Runs 24/7 - including while you sleep
  • · Accumulating memory across every customer, decision, win, loss
  • · You set direction; agents execute
  • · Survives you stepping away for a week

Building the product is the easy part now - anyone can ship an MVP with the right tool. The hard part has always been everything after: finding customers, running outreach, establishing distribution, managing support, growing the company. That's what our AI workforce is here to run, 24/7.

Agents in action: a real example

You set the goal. Agents watch the metric. Agents close the gap.

Here's a real AML Simple ticket from last week. The owner had set a target: a 60% save-rate on a key activation funnel. The agents read the metric, found reality at 21%, and went to work. No human triggered any of this.

The five-stage lifecycle plays out on the right: file the ticket, write the spec, get QA pushback, rework, ship. End-to-end autonomous.

The owner's job in that whole loop: set the 60% target. The rest happens while they sleep, take meetings, have dinner.

Agent files ticket 1 / 5

F4 activation funnel stuck at 21% vs 60% target. Agent files the ticket with the full metric breakdown.

Detailed spec with acceptance criteria 2 / 5

Agent ships the fix: a Postgres trigger that auto-sets profile_completed_at the moment org name is set.

QA reviews and sends back 3 / 5

QA flags missing tests. TDD violation. Returns the ticket with the specific test scenarios required.

Builder agent reworks with feedback 4 / 5

Agent adds the missing async-name dep-array tests. All 5 pass.

QA approves, ticket closed and shipped 5 / 5

QA approves (risk: low). Status flips to approved. PR auto-merges to production.

Live proof

Four companies in the portfolio.

Not a slide deck. Real codebases, real public sites, real customers.

AML Simple

Is your real estate agency ready for the AML deadline?

AML/CTF compliance SaaS for Australian real-estate agents. From 1 July 2026, every agency that brokers property sales must comply with AUSTRAC Tranche-2 requirements.

Status: Live at amlsimple.com →. Dozens of agencies enrolled in the free-trial pilot. Paid billing flips 1 July 2026.

hapaigo

You bought a car in another city. We move it. Price first, no surprises.

Instant-quote consumer vehicle transport across Auckland, Hamilton, Tauranga. Type a plate, two postcodes, and a date. Get a real price, booked in 30 seconds with a vetted carrier.

Status: Live at hapaigo.com →. Built with CoLoad (500+ contracted carriers). Pre-customer, building distribution.

ZinUpAI

Your back catalogue is your best asset. Make it readable again.

For independent publishers sitting on an archive they can't unlock. Rebuilds back catalogues into a fast, searchable reader on their own site, with audio, search, and Google traffic. Live in two weeks, from £89 a month. No dev team. No £30k platform.

Status: Live at zinup.ai →. Built with DLT Media (UK). Gate 1 (conversion quality) achieved. Gate 2 in flight: publisher onboarding wizard + podcast + translation + Q&A archive search.

Reshelf

The world's resale shops are running on software from 2010.

The first AI-native operating system for consignment, vintage, and pre-loved retail, where AI doesn't just enter inventory, it runs the store. One operator can run two physical shops and three online channels from one place, without a spreadsheet in sight.

Status: Incubating. Built with Phoenix Bell (UK second-hand retail, two physical stores + online). Two stores live as customer zero; design partners next.

Where we are on the proof ladder

We're honest about exactly where we sit - no claims about steps we haven't reached.

  1. ✓ Agents build real products. Four live codebases, four live public sites. Verifiable today.
  2. ✓ Real customers sign up. AML Simple has dozens of Australian real-estate agencies enrolled in the free-trial pilot.
  3. 🔜 Real customers pay. AML Simple's paid billing flips on 1 July 2026. First arms-length recurring revenue lands within weeks.
  4. 🔜 You join the first founding spots. Rolling enrollment is open now. First 10 entrepreneurs at €2,000 founding setup (before going to €5-10k standard pricing). Intake interviews starting immediately.
  5. 🔜 Multiple companies generating revenue. Zinup and Hapaigo follow within 6–9 months.
  6. 🔜 First exit. Year 2–3.

Agents also write the content

Every blog post on amlsimple.com/blog is researched, written, structured, and published autonomously by the AML Simple AI workforce.

They follow a writing-DNA playbook tuned to the ICP (Australian real-estate agents preparing for AUSTRAC Tranche-2), and are optimised for the new generation of search: AEO (Answer Engine Optimisation), the SEO equivalent for ChatGPT, Perplexity, and Claude. When a real-estate agent asks an AI "do I need to register for AUSTRAC?", AML Simple's content is what surfaces.

The playbook ports to every new portfolio company. Same machinery, different ICP, different vocabulary, same hands-off shipping rhythm.

Read amlsimple.com/blog →. Quality you can judge yourself. None of it was touched by a human.

An AML Simple blog post, agent-written, AEO-optimised, autonomously published

Sample blog post, written and shipped by the agent fleet.

Three companies live, one incubating. Yours could be the fifth.

Founding-spot pricing (€2,000 setup) holds for the first 10 entrepreneurs we accept. After that, €5–10k standard.

Apply for early access →

Is this for you?

You only need to recognise yourself in one of these.

Anvilda fits a few different kinds of entrepreneurs. Read both lists. You don't need to tick every line in the "apply if" column - one is enough.

We're a high-touch partner with an AI workforce that ships every day - you'll never be alone. The "don't apply if" list isn't about gatekeeping; it's about being honest where Anvilda is genuinely a poor fit, so neither of us wastes the other's time.

✓ Apply if any of these sound like you

  • Domain expert with the network but no code. 10+ years in real-estate, freight, hospitality, publishing, healthcare-ops, niche B2B. You see a gap nobody's filling. You know the buyers, the language, the regulators, the workflows. You just can't code (and don't want to). AML Simple's archetype.
  • Tired-of-the-grind operator. You've shipped before - maybe a startup that exited, maybe one that burned you out, maybe a v0 with Cursor or Bolt that stalled at the sales wall. You know what 80-hour weeks for 18 months actually cost. You want to own a company without owning the team-hiring and fundraising grind.
  • Agency or consultancy productising. You've wrapped Claude into a client tool that works. You want recurring revenue without hiring engineers. You want a SaaS arm in your vertical, not another tool.

Probably not a fit if…

  • You want to write the code yourself. Our agents do the building. If that's the part you love, you'd be happier with Cursor or Lovable.
  • You want a strategic co-founder you can split decisions with. We're a high-touch operating partner with a full AI workforce behind you. We don't take board seats or share strategic ownership. You're the human in the driver's seat.
  • You're building a physical product, hardware, or anything in regulated finance or health. The current model doesn't fit. Maybe in a year, not today.

If one of those sounds like you, apply for early access.

Rolling enrollment open. First 10 founding spots at €2,000 setup.

Apply for early access →

What you get and what it costs

What it costs.

Anvilda's path in is staged so either side can call it off cheaply before anyone's locked in.

Stage Cost What you get
Concept Brief€030-min intake call. We decide whether to build alongside you. You decide whether we're the right partner. Written go / no-go.
Build Brief€1,000Two-week turnaround. Full spec: product, ICP, growth strategy, 90-day milestones, kill criteria. €750 refunded if Anvilda declines; no refund if you walk after seeing it.
Build & Launch€2,000 → €5,000 → €8–10kTiered by complexity. Scaffold + agents + vault + domain + brand + email + all initial SaaS subscriptions + first 90 days. You own the company outright.
Monthly subscription€500 / monthFlat from month one. Bundled: Anvilda infrastructure, your share of the fleet's Claude Max accounts, all SaaS, fair-use AI envelope. One bill, no surprises.
Heavy AI surchargeUsage + 40%Only triggers if AI consumption exceeds the fair-use envelope (typically intensive growth-campaign weeks, large data-import sprints, or sudden traffic spikes). Most months stay flat at €500. Predictable, metered, and you see it coming before it lands.
Revenue share20% (bonus)On revenue you generate, while Anvilda operates the company. Stops at exit. The model doesn't depend on this - it's upside when you ship revenue.
Exit fee20% (cherry)When you sell, we get 20% of net sale proceeds. The total Anvilda take at exit is this single 20%, no double dip. Most companies won't exit - that's fine.
Kill clause€200 + 90 daysEither side can walk with 90 days notice. You keep the company, IP, brand, customers. Anvilda releases its position. Side note: customers acquired during the Anvilda operating period continue 20% rev share for 24 months (industry-standard broker-of-record tail). Genuine wind-downs trigger nothing.

How €5k compares to the alternatives

Anvilda's €5k setup and €500/mo don't make sense if you're benchmarking against Lovable. Those are tools. They build the kitchen for €20/mo and leave you to run the restaurant alone.

Anvilda's comparable is what you'd otherwise have to do to actually run a company: hire a small team (€20–50k/mo), do solo 80-hour weeks for 18 months (free in cash, ruinous in opportunity cost), or buy an existing SaaS (€100k–€1M acquisition cost). €5,000 to start and €500/month to run a real company - with an AI workforce that ships features, runs outreach, handles support, and never sleeps - sits one tier below the cheapest of those alternatives. Compared to the right benchmark, this isn't expensive.

Reminder: founding spots 1-10 are priced at €2,000 setup. From spot 11, standard pricing kicks in (€5-10k by complexity).

Common questions

"But why not just use…?"

Why not just use Lovable for €20/month? +

Lovable builds the kitchen. It does not run sales, handle customer ops, do QA, manage infrastructure, compound learnings across a portfolio, or share the upside on an exit. A founder using Lovable alone is still working full-time on one company. An Anvilda entrepreneur approves at gates and lets the fleet run. Different products, different tiers - same way a property manager isn't competing with Home Depot.

I've already shipped a v0 with Bolt / Replit Agent. What do I get from Anvilda? +

Everything after the v0. The build was 5% of the work. The other 95% - marketing engine, outreach pipelines, support, infra, compliance, customer ops, growth playbooks ported across our portfolio - is what Anvilda runs. You bring the validated idea; we bring the operating company that ships work 24/7.

Can't I just do this myself with Claude Desktop? +

Yes, technically. And it would take you 12–18 months of 80-hour weeks to assemble even a fraction of what Anvilda gives you in 90 days. That's not theoretical - most solo founders quit within six months. The maths aren't really "can you?" but "do you want to spend the next two years of your life doing it alone?"

What happens if I'm not happy or it isn't working? +

90-day notice either way. You keep the company, the IP, the brand, the customer list, the working app. We release our equity position and walk. A €200 archive fee covers clean shutdown - domain released, repo archived, credentials revoked, certificate of shutdown issued. Failure is a normal product state.

What if Anvilda goes away? +

The company you own is portable. The product code is yours. The customer relationships are yours. The brand is yours. If Anvilda winds down, we hand the keys over cleanly. You're not stranded.

Who actually builds Anvilda? +

Two founders - Gerben (infrastructure, fleet, legal) and Marco (operator acquisition, growth, commercial) - both based in New Zealand. The AI workforce does everything else: CEO agent (per-company), architect, builder, QA, fleet-officer, portfolio-watcher, supervisory-board, researcher, acceptance. Each Anvilda company has one human owner (you) backed by that workforce. We have no other employees on portfolio companies.

Still have a question? Easier to ask on the call.

Apply for early access →

Apply for early access

Rolling enrollment. First 10 founding spots at €2,000 setup.

Intake interviews starting immediately. The first 10 entrepreneurs we accept get the €2,000 founding setup price; after that it's €5-10k standard. Four quick questions below so we come prepared for your call.

What happens next: we read your application within 48 hours (often same-day). If we both think there's a fit, Marco books a 30-minute Concept Brief call. The next concrete commitment after the call is the €1,000 Build Brief - real money, real spec, €750 refunded if Anvilda declines. No surprises later.

If less than 10 years, tell us why you still know the market intimately.

One paragraph. We want to see you've scratched your own itch.